We designed the rubarb mobile app to make saving and investing feel easy, even for total beginners. The interface uses everyday language, clean visuals, and goal-based flows to guide users from setup to long-term growth — no jargon, no overwhelm. Features like round-ups, performance insights, and flexible portfolio selection are built into a visual system that feels approachable but not simplistic. Every screen was designed to build trust, clarity, and momentum with every tap.

We extended the rubarb identity into a versatile set of campaign assets, built for both physical and digital formats. From animated social ads to high street billboards, every execution stayed true to the brand’s clarity and warmth. The focus: making investing feel friendly and goal-oriented. We balanced bold messaging with visual calm — giving the app presence without pushing too hard. This was brand design made to perform.