Ignis Design
Insights

What we are learning from the work.

Notes from building products, brands and launches with our clients: what worked, what did not and what we would do again.

Product··4 min read

AI made building cheap. The thinking is still the expensive part.

Anyone can generate an app now. So why do so many AI-built products look finished and still go unused? What we have learned about where design really earns its keep.

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Process··4 min read

Our product work starts in code now. Figma comes second.

For years, every product started with a blank Figma file. Now ours start in code, and Figma comes in once there is something real to design against. Here is why.

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AI··5 min read

From idea to MVP in weeks: what AI actually sped up, and what it did not

AI cut the time it takes us to reach a working first version from months to weeks. Some parts of a project barely moved, though, and the bottleneck went somewhere unexpected.

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Design··4 min read

Why your product feels AI-made, and the small fixes that change it

Nothing is broken, but something tells visitors your product was generated rather than made. The tells we see most often in copy, design and code, and how to fix them.

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Case study··5 min read

321 leads in a day: six lessons from launching WTE Companion

An AI relocation companion, live with ten insurance, banking and mobile partners, and a first campaign that brought in 321 leads in a day. Six lessons from building and launching it.

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Contact

Tell us what you’re working on.

Bring an idea, an existing product or a launch you’re preparing for. We’ll discuss what you need, where we can contribute and what a sensible first step looks like.

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hello@ignisdesign.agency