Kudona

context

Kudona is a Hamburg-based fintech startup focused on making saving and investing with stablecoins simple, secure, and accessible. By combining the familiarity of traditional saving habits with the benefits of digital assets, Kudona enables users to grow their wealth through automated, stablecoin-based savings — without the volatility or complexity typical of crypto platforms.

scope

UI/UX Design

Marketing Design

Branding Design

Motion Design

Visual Identity Design

industry

Financial Technology

Cryptocurrency

A digital-first identity built for clarity and trust

A mobile experience that builds trust, not friction

We designed the Kudona mobile app to feel simple, secure, and focused. From balance overviews to referral incentives and asset breakdowns, every screen was built to reduce cognitive load while supporting transparency. We applied product thinking to financial UX — giving users the right amount of information, at the right time, with interfaces that scale well across devices. The result is a native experience that feels both familiar and forward-looking.

A website that turns financial complexity into digital clarity

We designed Kudona’s homepage to clearly communicate a new way to save with stablecoins — without overwhelming users. The layout guides visitors through the product’s core benefits, while building trust through recognizable media mentions, a clean interest calculator, and transparent messaging. Every detail supports one goal: helping users understand and feel confident about a new kind of financial product.

A brand film built to resonate in uncertain times

To introduce Kudona to a wider audience, we concepted and delivered a cinematic campaign spot that speaks to a universal tension — the quiet anxiety of rising prices and financial uncertainty. The voiceover leans into emotional recall, contrasting today’s inflation with the stability many remember from before. We handled the creative direction, on-location shoot, and post-production to craft a flexible asset that could run across web, social, and paid campaigns — giving Kudona a message that cuts through with clarity and weight.

A scroll-stopping story built for performance

We designed this carousel ad to tell a clear, compelling story — fast. It opens with a hard truth about inflation, then pivots to a simple alternative: earning with Kudona. Each frame is purpose-built to flow into the next, blending emotional clarity with product credibility. From bold typography to visual metaphors and real UI, the campaign makes the case for a new kind of savings experience in under five seconds — and gives users a reason to act.

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