OM

context

Context

OM is the leading bottled water brand in Moldova, known for its commitment to purity, health, and active living. Sourced from the country’s deepest and cleanest well, OM is rich in essential minerals and stands as the only Moldovan water certified to EU quality standards. Beyond hydration, the brand actively promotes wellness by sponsoring the nation's largest sporting events. Our task was to design an informative and engaging website that communicates OM’s mission, values, and achievements with clarity and confidence.

scope

Scope

Web Design

industry

Industry

FMCG

context

OM is the leading bottled water brand in Moldova, known for its commitment to purity, health, and active living. Sourced from the country’s deepest and cleanest well, OM is rich in essential minerals and stands as the only Moldovan water certified to EU quality standards. Beyond hydration, the brand actively promotes wellness by sponsoring the nation's largest sporting events. Our task was to design an informative and engaging website that communicates OM’s mission, values, and achievements with clarity and confidence.

Context

scope

Web Design

Scope

industry

FMCG

Industry

Hydration Meets Energy: A Digital Presence that Moves

The OM website combines bold visual storytelling with structured, clear communication — reflecting the brand’s dual focus on water purity and active lifestyle. From desktop to mobile, the design uses dynamic typography, confident use of space, and energetic product imagery to connect with a health-conscious audience. Whether learning about OM’s mineral-rich sources or discovering their role in Moldova’s sporting scene, visitors get a clear sense of a brand in motion.

A Step-by-step Approach

We began by immersing ourselves in OM’s brand world — analyzing its visual identity, tone of voice, and target audiences. With these foundations in place, we created wireframes for all screens, refining them through multiple iterations to strike the right balance between clarity, energy, and brand consistency. By blending these wireframes with OM’s distinct visual language, we crafted a high-fidelity experience that feels both bold and uniquely ownable.

Next project

Nexwork

Go to next project

Need a design partner?

Say hello!

hello@ignisdesign.agency

Privacy Policy
Imprint