Product films

We bring your product and its stories to the screen.

Product showcases, campaign videos, podcasts and customer testimonials. We develop the story and handle production, combining motion design, filming and editing to create content for your website, campaigns, events and sales conversations.

Work

See the work.

Pennylane · Customer testimonials

Customer films showing how businesses use Pennylane, told through the people working with the product.

elea · Product showcases

Motion-led films that explain healthcare software through its interface, workflows and benefits. Created for product communication, launches and events, including HLTH Europe.

Kudona · Campaign video

A brand and product film introducing Kudona’s savings and investment offer, bringing its visual identity and message into motion.

How we work

The story sets the direction. The format shapes the production.

  1. 01

    First, decide what the audience should take away.

    We work through the message, audience and intended use, then develop the concept and script or interview outline. AI helps us explore scripts and visual directions faster, with our team shaping the story and creative decisions.

  2. 02

    For motion design, make the story visible.

    We develop storyboards and key frames to establish the sequence, visual style and pace before animation. Product interfaces, graphics and typography work together to explain what matters.

  3. 03

    For filmed content, prepare the setting and the people.

    We plan the location, shot list, lighting and sound around the format. Interview prompts and on-set direction help speakers feel prepared and keep the conversation focused and natural.

  4. 04

    In the edit, bring everything together.

    We shape the narrative through pacing, animation, sound and colour. The finished film is then adapted for its placements, including shorter cuts, different aspect ratios and subtitles where needed.

On set

Behind the scenes

On location with our team, from setting up the shot to recording the conversation.

FAQ

Questions before we start

No. We can develop both with you, starting from the product, message and audience. We can also work from an existing concept.

Projects

Related work

Video production·Customer stories·Social content

Pennylane

For Pennylane’s German market launch, we produced a podcast series and customer films that introduce its accounting software through the people using it. Explainer videos and social edits extended the content across channels.

  • 7+ podcast episodes, alongside customer films and social content
Explore the project
Website·Product films·Launch materials

elea Health

We helped elea explain its healthcare software through a new website and product films. The collaboration continued into the DNAi launch, with a dedicated landing page and video for a US partnership announcement.

  • Website relaunched
  • Product films shown at HLTH Europe
Explore the project
Product design·Brand·Website

Kudona

We designed the app, brand and website for Kudona’s savings and investment product. The work focused on making an unfamiliar financial service easier to understand, from the first visit through onboarding and identity verification.

  • 33% more completed onboardings
  • 25% more completed identity checks
Explore the project
Contact

Tell us what you’re working on.

Bring an idea, an existing product or a launch you’re preparing for. We’ll discuss what you need, where we can contribute and what a sensible first step looks like.

hello@ignisdesign.agency