Usability testing that shows you exactly where people get stuck

Analytics tell you a conversion is dropping. Usability testing tells you why. We put your product in front of real users and watch how they actually move through it, where they hesitate, where they go wrong, and what they give up on entirely.

The most common trigger is a metric that can't be explained by the data alone. A drop in activation, an onboarding flow that support keeps hearing about, or a critical feature that users avoid without an obvious reason. Usability testing is how you find the specific friction that's causing it.

We run structured sessions with real users – or people who match your target profile – and observe how they interact with your product. What we find becomes a prioritized list of concrete fixes, not a general report.

How we run usability testing

Every session is structured around specific tasks and questions, so findings are comparable and useful rather than impressionistic.

Recruiting participants who match your target user profile

Structured task scenarios based on the flows you want to test

Moderated or unmoderated sessions depending on what's most useful

Observation and analysis to identify patterns across participants

What you receive

Everything is documented and tied to specific moments in the user journey, so fixes are easy to prioritize and act on.

Test material

Reusable prototypes in Figma and session recordings.

Strategy

A prioritized list of UX and accessibility issues with rationale and fix recommendations.

How a usability testing engagement runs

We keep the process tight so findings land quickly rather than sitting in a backlog.

Scoping

We align on which flows to test, what questions we're trying to answer, and who the right participants are.

Running the sessions

We conduct the tests and start identifying patterns as sessions progress rather than waiting until the end.

From observations to fixes

We don't just list problems. Every finding comes with a specific recommendation so your team knows what to do next.

FAQs

Is this a one-time thing?

It can be, but many teams build it into a regular cadence, especially around major feature releases or when conversion metrics shift. Running it periodically means problems get caught before they compound.

Will you only deliver a report?

No. Every finding comes paired with a specific fix recommendation. The goal is a prioritized list your team can act on.

Can you help implement the improvements?

Yes. If you want us to handle the design changes that come out of the testing, we can take that on directly as a follow-on engagement.

What if we don't have a prototype yet?

We can work with a live product, a staging environment, or a Figma prototype, whichever reflects the state of what you want to test.