Promotional campaigns

We plan, create and run campaigns that bring your offer to the right people.

We explore your market, choose the channels, create the ads and run the campaigns. From the first impression to the lead conversation, we keep the work connected and use performance data to improve it.

Approach

The ad is only the beginning.

Reach the right audience

We investigate who needs your product, what matters to them and where to reach them. That shapes the channel selection, targeting and campaign setup.

Give them a reason to act

We produce static and video creatives that make your offer clear. AI helps us explore and produce variations faster, giving us more messages and formats to test.

Keep the conversation moving

We connect ads to landing pages, forms and direct conversations. Lead responses, booking routes and sales handovers are planned alongside the campaign.

Work

From recent campaigns.

Social posts, ads and reels for WTE Companion, Caya and Kudona.

Reels
2,418136
wte.companion
Reels
2,418136
wte.companion
Optimisation

Every campaign gives us something to improve.

We track what happens after the click, including the quality of enquiries and whether they progress. Those findings guide the next decisions.

What we learnWhat we refine

Which messages get a response

Hooks, copy and creative direction

Which audiences bring relevant enquiries

Targeting and audience exclusions

Where people drop off

Landing pages, forms and follow-up

Which channels deliver useful results

Budget allocation and channel mix

Scope

Set up, produced and managed by one team.

Market and audience research
Channel planning
Meta Ads and other campaign platforms
Static and video creatives
Landing pages
Lead communication
Tracking and ongoing optimisation
FAQ

Questions before we start

Yes. We review your accounts, targeting, creatives and results, then identify what to keep, adjust or test next.

Projects

Related work

Video production·Customer stories·Social content

Pennylane

For Pennylane’s German market launch, we produced a podcast series and customer films that introduce its accounting software through the people using it. Explainer videos and social edits extended the content across channels.

  • 7+ podcast episodes, alongside customer films and social content
Explore the project
AI development·Brand·Growth marketing

WTE Companion

We designed and built a chat-based AI companion for people moving to Germany, covering iOS, Android, web and three admin portals. We also developed the brand, website, social campaigns and event materials to reach its first customers.

  • Live with 10 partners
  • 321 leads in one day
Explore the project
UX Design·UI Design·Brand Design·Marketing Design

rubarb

We designed rubarb’s investing app for people who had never invested before, using everyday language and goal-based flows. The brand, campaign assets and a marketing website with an investment simulator carried the same approach to new users.

  • App, brand and website from one team
  • Interactive investment simulator on the website
Explore the project
Product design·Brand·Website

Kudona

We designed the app, brand and website for Kudona’s savings and investment product. The work focused on making an unfamiliar financial service easier to understand, from the first visit through onboarding and identity verification.

  • 33% more completed onboardings
  • 25% more completed identity checks
Explore the project
Contact

Tell us what you’re working on.

Bring an idea, an existing product or a launch you’re preparing for. We’ll discuss what you need, where we can contribute and what a sensible first step looks like.

hello@ignisdesign.agency